No industry moves faster than the Financial Trading sector. Hence for technology providers as well as brokers, it’s often a case of the quick improvement or falling behind. The past year has seen leading trading technology innovator Plugit move into overdrive with a full rebrand, the launch of a game-changing new product, and major structural changes contributing to unprecedented commercial success.
Plugit’s fresh logo and website were the results of a creative process inspired by the company’s values and the underlying concepts of YOONIT, the company’s revolutionary trading support system driven by the world cutting edge technology –Azure Microservices by Microsoft. Furthermore, built around the ideas of efficiency, intuitiveness, scalability, and sustainability, the rebrand represents the next stage of the company’s evolution into a global leader.
Effectively, YOONIT brings together Plugit’s most advanced products into a unified and fully configurable system, enabling brokerages to leverage automation, synchronization and cross-organizational management to boost profitability.
The company has also brought on board some of the industry’s brightest minds, including Executive Vice President Lea Wang. Lea has made a big difference and widely contributed to the firm’s development. Moreover, Plugit has restructured across its headquarter and subsidiaries, with the aim of enhancing operational effectiveness, improving client support, retention and satisfaction.
Plugit’s new teams are ambitious and ready to build on this momentum in 2020. As well as additional hires, the company is planning to:
- Expand into new markets and regions
- Make further enhancements to existing products
- Rollout additional features to sharpen clients’ competitive edge
- Invest heavily in brand awareness and public relations
In the words of CEO Jalal Faour: “This year has been truly exceptional for Plugit, but the best is yet to come.”