From the PLUGIT Blog
Forex Broker Solutions – Optimizing Your Client Acquisition
Your forex broker solution determines more than your trading environment and products. It also plays a significant part in your client acquisition costs. Success as a forex broker depends on a steady stream of new traders and re-deposits from existing clients. Client acquisition costs have soared over the last few years, and much of the…
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PLUGIT CRM and Email Marketing
Marketing costs for anything forex related have been on the rise for the last few years as the landscape for new client acquisitions becomes increasingly competitive. Leads are expensive, and you need to keep your lead-to-depositor conversion rates as high as possible to make the most of your campaign budgets....
Forex Affiliate Programs: A Must-Have for Every Broker
In the dynamic world of forex trading, brokers constantly seek new strategies to attract new traders and retain existing ones. One such strategy that has proven to be effective is the implementation of Forex affiliate programs. These programs reduce the cost of acquiring new traders and increase the number of...
MAM Accounts – Win, Win for Brokers and Traders!
The PLUGIT MAM (Multi-Account Manager) plugin offers eight allocation methods that help forex brokers manage multiple accounts and distribute trades among their clients. We designed these allocation methods to provide flexibility and convenience while catering to the specific needs and preferences of both brokers and their clients. Let's analyze each...
PLUGIT Forex CRM – Streamlining Operations and Reducing Costs For Brokers
Forex brokers operate in a dynamic and competitive environment where cost reduction and operational efficiency are vital for success. In this digital era, leveraging customer relationship management (CRM) systems has become a game-changer for businesses across industries, including forex brokers. CRM systems provide various benefits that help reduce costs, optimize...
Expanding Opportunities: Why Brokers Should Offer MAM Accounts to Traders
In today's competitive financial market, brokers continually seek ways to enhance their service offerings and attract a broader client base. One solution gaining popularity is providing Multi-Account Manager (MAM) accounts. Offering MAM accounts to your traders is an effective way to acquire and retain more clients for your brokerage. These...
Understanding Retail Traders’ Behavior
In the world of forex trading, some assets are far more widely traded by retail traders. The popularity of these assets can be attributed to market size, liquidity, volatility, and accessibility. Here are some of the most commonly traded assets at retail forex brokers: Currency Pairs: Forex trading primarily involves...
Client Segmentation and Your CRM: Optimizing Forex Broker Success
In the highly competitive world of Forex trading, brokers face numerous challenges in acquiring and retaining clients, making client segmentation and your CRM one of the crucial elements of a successful brokerage. With the ever-increasing demands of the market, it has become crucial for Forex brokers to utilize practical tools...
Essential Payment Processor Features for Forex Brokers
In the fast-paced world of Forex trading, efficient and reliable payment processing is a crucial element for success. Forex brokers rely on payment processors to facilitate smooth transactions, ensuring quick and secure deposits and withdrawals for their clients. Attracting new clients and FTDs has become expensive as marketing and acquisition...
Broker Risk Management And Dynamic Margin
Forex and CFD trading are leveraged products and, by their very nature, involve a degree of risk for both retail traders and broker operators. While various risk management solutions are available to brokers, many of these tend to be reactive in design rather than proactive (Dynamic Margin). Trading today has...